"Momentous events about the new Ford,
Ford has a unique pattern and color beauty.
Ford is a new and modern car in every respect,
Extraordinary is fast and strong.
Ford is capable of 55-60 miles per hour easily.
65 mph speed made during the experience "
Successful marketers in the history of the history of advertising in Alberta d.lasker the customer must give the American Tobacco's director of George Washington Hill's name. Bosses, sweet loving and convincing women to ads that aim at promoting smoking; In 1931, 19 million dollars to provide an advertising sales increased more than they think with a lot of expenditure. Advertisino Agee was just a reward of ten thousand dollars by Albert Lasker copywriter for this topic.
j.walt Thompson's first Lux 'soap commercials in movie tavsisi of use and experience of the star is seen even today there is a way that is often imitated.
Perhaps in terms of radio advertising of the 20s is the most important events take place as an advertising tool. If the invention of the printing press to ilancılıg how they result in a wide range of media from 1907 to the first radio broadcast of the development of the Marconi radio broadcasting was also led to the emergence of a new advertising medium. So much so that in 1927, 7 million radio receivers in the United States for 4 million dollars to 166.5 million in 1960 while advertising the receiver parallel 672 million pieces was born in a radio ad spend. These figures were found in 779 million dollars in 1963.
Initially only used spotlights consist of simple messages that refer to the product. Meanwhile Printers Ink and trade secretary, Herbert Hoover, the radio would be opposed to the idea of an advertising tool. However, a short time after they start earning big money through radio.
The first commercial radio station, one of the most influential factor in gaining great momentum before suddenly of advertising as we mentioned above, was established in 1922 with WEAF name. 1924 "NWay and Son" company produced the first special advertising program under the name Eveready time. 1928 radios had won 10.5 million dollars from advertising clocks. In 1930 half of the radio receiver with the American people.
However, in 1930, brought together in the crisis and economic difficulties. This period is very difficult and struggle with the past in terms of advertisers. Advertisers have been subjected to far more harsh criticism of reality and compared to previous periods. As a result, a resist is sold in the consumer has occurred. AC as a positive development in terms of advertising in the same year Nielsen, George Gallup, we see that Archer Crossley and Da-niel Starch research by people such as the establishment of the company. These companies why I get people to buy any other brand, what hours the rest of the radio, a variety of research for the increase of sales of certain products to uncover why they made certain periods. All of these adverse conditions and despite the second World War, 1940-1950 in advertising is an amazing developed rapidly.
State and advertisers as well as after the First World War gave the start of the Second World War, hand in hand once more. Advertising Harbor Court, supported by private advertisers, public service campaigns were organized and implemented. Advertising Council, Ministry of Finance in the sale of war bonds (Treasury Department) and worked together. In providing volunteer women WAVES, was helped to the navy. So that was a result of higher than estimated number of applications.
Volunteer nurses tried to provide the union with the Public Health Service. He called for the army said in a prepared slogan:
"Maintains that the best weapons and equipment, he bless you."
Special advertising again as the war was still processing the theme of war. For Example; New-York, New Haw & Hartford railroad was doing the ads began to read a text:
"Time 3:42 A. M. A military train. Wrapped in blankets, slow breathing people ... This is not an ordinary trip. They will be on the high seas, and perhaps tomorrow will see a more American. "
Despite all the resistance developed in a wide range of advertising in the 1940s and 1950s. It's brand new and there is a television broadcast advertising to enter into life as a strong medium was the biggest factor in the current situation scroll with giant steps.
Especially television and as a tool with visual and auditory features with the entry into service of the advertising world, advertising has become a growing industry case with giant steps. So that 3 million versus US $ 210 million advertising buyers in the United States in 1950, while in 1960 528 stations and 54 million recipients. 1.5 billion has led to an ad spending. 1963 small newspapers across to exceed $ 2 billion TV advertising sunk, the largest-circulation began to pass concussion. Radio had fallen completely third plan, so that the Federal Communications and Transportation Commission Chairman William Henry; "Television advertising and advertising your brakes, do not we need our intervention" had to say.
1949 Prinhters' Inka started by 57.8 million television advertising has reached three million dollars in 1967, it was falling all the time, even on a color television receiver in America.
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