Advertisements Date
Advertise idea and concept was born with the beginning of the exchange between people.
However, there is a close relationship between the historical development of advertising and mass media. "BC 3000, the Year, Sondap and is considered by authors such as advertising since Frybyiarp is.
During this period, traders, efforts to sell through alarmists are put in front of their shops with signs advertising is known as history's first channel samples.
Especially old same ad seen on the streets of Egypt, repetition is used today
The system is like a thought that from that time. Advertising decoy rather than in the Middle Ages, was done by the broker. This is the primitive specimen considered radio advertising.
Advertising in the example of a very primitive in ancient times was done with voice rather than ads. The decoy, was a practice of his howler. Additional major role was playing. Humor power, a vendor who was addressing the ability to be successful than the other.
Thus, beginning with the voice advertising spot, turned to different mediums with the development of the brand and logo: the medieval guilds, especially the quality control was mainly adopted the branding requirements.
Osnabrück through quality control fabric manufacturer could sell high priced 20% of other weavers Westphalia. Of course, to distinguish the goods were to put a mark. Through the centralization of manufacturing and development in the relocation of various goods to be brought from far away, so overt discrimination has taken the lead in subsequent periods. Ancient and Medieval Europe was symbolic signs. The mark of a Roman dairy goats, mules fırıncının that is due to mill reminders. He represents a school boy beaten. In medieval England were hanging on rigging the inn door, London ship manufacturers, they were entering the Indian figures inside the bar as an emblem of the post.
However, with the invention of the printing press in 1450 to advertise in a way that we perceive today, there has been communication with the audience. 30 years after the discovery of printing and marketing of books in print with a printer in the UK when faced with the problem, in 1480 the first wall poster was hung on a church door in London, William Caxlon's prepared for the monks "The Pyes of Salisbury User" this was the announcement of the book says.
This practice is considered as an example of the first printed advertising media advertising history. In subsequent years, the newspaper began to be published in other European countries begin to develop as an advertising medium.
17. advertising was taking her first steps in the UK in the early centuries. Nicholas Bourne and Thomas Archer began to be published in 1622, The New, the first British newspaper. Advertising historian Henry Sampson says he found the first newspaper published in 1650, this is the newspaper Several Proceedings of Parliament and declared a promising reward if returned at 12 stolen.
Another historian Frank Presbery take the first proclamation of the ad that appeared in 1625 a book Mercurius Britannicus forward zones. In any event, the 17th century, said to be the first step in the revolution that laid the birth of modern advertising media with new media. Known newspaper advertisement published in 1525 as a drug UmUdUr advertising in Germany. Exactly a century later, the tea London newspaper in 1625 that started in London in 1650 to found the ad in the newspaper, coffee, were overflowing with chocolate ad,
Very forward with a view to advertising book will be managed by an agency of the client's advertising idea for the first time in 1588, the French philosopher Montaigne by is proposed as follows: "If someone has a pearl for sale is a need for an office of a servant or will apply for travel to Paris." This, today is a definition that can be taken as the first reference to the advertising agency.
The advertising pioneer Joseph Addison, 1710 In a letter he wrote to Tatlere, advertising concept, explains: "Advertising authorship called discovered to hunt the great art reader is the most appropriate method, this art was not a very nice thing can not be seen, was lost."
Tatler, after leaving his government job Addison and Richard Steele Spectator île united in the newspaper. Publications include tea, coffee, chocolate books, household goods, and a meeting was taking place auction ads. 1710 tell introduced a toothpaste in the Spectator.
"This unique powder that cleans teeth. Between noble and polite in England will wake up with great pleasure. "
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