Chicago's elite people of the Albert Lasker, said first established that an agency copywriter, advertising history, considered the largest two writers John E. Kennedy île Claude C. Hopkins. Was Assistant. This work earned money close to $ 60 million according to his statement. Hopkins owes his success to his studies on the public. In the view "People like to buy, but is looking for reasons to be persuaded to buy. "It's based on Hophins. "Imitation is not genuine and summary elements not convincing" is the father of the idea. Hopkins on the instructions of the Lasker. Schilitz attempting to work on the beers, he checked the manufacturing plant wandering down the bass. In the meantime he saw who wants to clean my bottles. In fact, this time, it is a method used in all developed and advanced technique, although Hopkins studied brewery, based on the platform of the campaign will be prepared to use this feature Schiltz was beer. Cleaning the contacts of the operating Schiltz, who wants to show that for this purpose the bottle with clean: but it is the only factory in this regard Schiltz never argue. Nevertheless, they hesitate to draw attention to the same point on competitors: they were regarded as the greatest fears of copycat. Hopkins who also is one of the first market research. He said circulate door to door to Make Calls Interviewer: "Our agency is organizing a campaign for Van Camp's institution. To help us, that our products features, firing, your ideas about digestion, we want to hear your advice in order to improve matters. "
20. In the first 20 years of the century advertising dizzying continued its rapid development. This period was the period in which the establishment of trust and look askance these large organizations. 1900 and it is relatively new organization and are in the closing years of bankruptcy. Many people connect these vital movements advertising. One particular medical advertisements were exposed to large attack.
One of these ads that belonged to a drug treatment advocated by the floor all diseases. Many publications of this kind classifieds forced to sink in the moving speed was staying at offended even accept.
Faced with the real danger of closing will be carefully examined if the majority of businesses closed or are companies that give importance to advertising. Since the beginning of the century the importance of advertisement to feel itself in crisis advertising practices first began in 1880 in the United States published in Agriculture Journal of a page in an article appealing to readers in advertising: "All the ads in this will be published in the magazine will be the reliable person" is. With the benefit of our readers who want to play, they can not benefit from the magazine column. Straps knowing this way will give our readers the damage will be covered. "A reminder was listed.
Emphasis on newspaper and magazine advertising businesses that meet a specific section from advertising revenues for that period and on the other side to get a share of the market on the one hand, people have begun to hold an information and communication bombardment.
In 1903 Scripps Mc. Rae journalists union, by applying a self-censorship, advertising orlalıg claim with a careful examination of the text was thoroughly aroused. According to Willard g.bleyer over $ 500,000 a year so the ad was rejected. Soon the American Association of Advertising Agencies United became the American Advertising Federation.
Advertisers Printers publication organ Link also joined the fight. Depraved, deceived by advertisers and commissioned pollsters to prepare a law to punish unfounded publications and results of this study mimic the famous Printers Link regulations were prepared.
In 1910 with a famous magazine publisher Cyrus Curtis, "Curtis Advertising" drugs and alcohol were reported to publish their ads decisively.
Psychologist Walter Dill Scott, the advertising is one of the first advocates taking an academic discipline. Theory Of Advertising in 1903 in his book says:
"Every major enterprise must have a theoretical basis. Advertising regulation logical that attention should be drawn based on the main principles of the creation of advertisers "
Agriculture Journal of the people we saw for the first time, for example, lies and mention protection from misrepresentation, 1911 lasted until a law enacted on advertising ethics, American Advertising So along with the removal of this law, "Truth in Advertising - Truth in Advertising" has adopted the policy. Advertising in the economic field, began to develop with the industrialization movement. After this announcement, one of the first indicators for the protection of consumer rights that apply Milletlerarara the Chamber of Commerce through self-audit, in accordance with the attitude that aims to bring the appropriate business ethics law, published in 1937, 1949, 1955, this moral law, which revised in 1966, society of the parties related to the industrial and commercial circles and advertising, and they are aware of their responsibility to the consumer has taken place in the historical development of advertising as an indicator.
In this area, the ad reveals movement mechanization and mass production it is also as a result, it can be said. However, both ads in this period technical perspective, both in terms of message and strategic studies were not sufficiently effective as they prepare detailed and professional. If 1920 was the year that advertising is a great start to develop rapidly. During these years of marketing, sales, and came to the fore, including in advertising, has gained importance as manufacturing. 2,282 billion in 1919, with total advertising spending in 1929 reached US $ 3.426 billion.
Wood describes this period said:
"The first period of 1929 until the end of World War II, the fall of large sales establishments, excesses, enthusiasm for, irony and, gratuitous optimism, romantic sadness age. Everything is new, is everywhere; old. This era is the era of tressed haired girl. Brand new and scrap waste KOTRA mavuna are together. "
To enter the advertising slogan of the world and to dominate the media coincided with this period. Strong sellers and advertisers were the most popular person in the 1920s. Because both were helping to major advances in mass marketing requires mass manufacturing. During this period, began to settle in the advertising slogans. Tomb "father of lies stinking breath in the office," said Fearing writing copywriter Gerald B. Lambert biggest success of the absorbed Jr. Found for preparation "Athletes uprising" made with the motto was provided so that the millions of bottles of product sales.
İpana "pearl teeth" when using the slogan Pepsodent, Claude Hopkins is the invention of the "protective film on teeth," he applies the motto.
Meanwhile, automobile manufacturers and a good advertiser for their manufactured by Edward S. Jordan Jordan cars were published in The Saturday Evening Post an ad in the issue dated 06/23/1923:
"Laramie's west somewhere" under the steering wheel is placed official car, a woman, and the main text began as follows:
"Laramie's west, in a place where the clash of glowing lightning,
hung the reins of cute pony and
I spoke to a girl wild stance,
Do you know?
Half of a £ 1100 was a spectacular view over the course of a steel pile "
he continued.
This directly shows feature directed to the emotions rather than the imaginary and literary text ad formats to set a good example zones.
We have seen in 80 years "will ride Cadillac" will be shown as an example of this style.
This announcement of the Jordan, and the output of a new car launch as provided great sales.
This One. 1927 presented with an original campaign Ford's famous "A" model.
Before a Teaser (worry) campaign has been organized, this search for some gossip, news and Henry Ford was taking place the shy and mysterious leak implicit declarations. Finally, these ads were detonated.
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