Advertising

Today advertising, "usually for a fee, by the specific identification sponsor performed with a variety of communication tools and methods, products, services and ideas aimed at promotion of non-pre-planned and personal communication" is defined.

Advertising purposes; to inform, and to be reminded to convince. Must be accurately and clearly set out the objectives for a successful advertising campaign. The purpose of an advertising campaign is often hidden under a slogan or a theme. An advertising campaign, the company aims to achieve within a certain period of time which can be defined as the totality of advertising efforts.

Advertising Strategy; target audience, product advantage, advertising objectives, reasons for product excellence, personality and sales contacts should be established taking into account the product.

Product benefits and reasons of product superiority, messages, and product benefits to the consumer, and must be configured on the distinctive features of its competitors,

Product, "your heart friendly" as concrete entities should be given,

Selling theme, the theme of the advertising sales strategy, product preference to other competing products should be built upon reason and distinctive features.

Target audience is one of the most decisive element in the advertising strategy will be created.

If the target market in terms of the relationship with the product can be classified as follows:

- Those who use the product,

- Product is never used and will never use that,

- But potential buyers are not aware of the products of the future.

Who is aware of the use of the product, but potential consumers can use in the future:

- Using the product,

- Product of consumers recognize the competing products,

- Being aware of the product, but the product of the non-consumer.

- Competitors' brands and at the same time using our product,

- Only use our brand.